VOYA, a premium brand in the beverage ingredient industry, successfully held its grand launching event at the SIAL Interfood 2024 exhibition, which took place from November 13-16, 2024, at the Jakarta International Expo, Kemayoran, Jakarta. This event marked a significant milestone for VOYA to showcase its premium product lineup and reinforce its commitment as a trusted partner for players in the F&B and Horeca industries.
Launch of Signature Series Syrup
During the event, VOYA introduced the Signature Series Syrup, featuring four premium variants:
- Tropical Punch: Blending refreshing notes of pineapple, passion fruit, cinnamon, and a hint of lime, this syrup strikes the perfect balance of sweet, tangy, and exotic fruit flavors. Ideal for crafting cocktails, mocktails, and refreshing summer drinks, it will transport your taste buds to a tropical paradise with every sip.
- Peach Berry: This refreshing mix combines the juicy sweetness of white peach and raspberry, the floral notes of jasmine, a zesty hint of lime, and a touch of green tea’s gentle bitterness. Perfect for teas, cocktails, and inventive beverages, it offers a beautifully balanced flavor that elevates every drink.
- Sakura Berry: Infused with the soft, fragrant notes of sakura blossoms and the sweetness of ripe berries, this syrup delivers a smooth, creamy finish that adds a touch of elegance to teas, lemonades, and dessert drinks.
- Apple Mint: Featuring a delightful blend of fruity, tangy, and sweet flavor notes, this syrup combines the crisp freshness of ripe apples with a hint of cool mint. Perfect for adding a refreshing twist, it pairs beautifully with teas, granitas, mocktails, and cocktails, creating a vibrant and invigorating drink experience.
Activities at VOYA’s Booth
In addition to the product launch, VOYA organized various engaging activities designed to attract visitors, including:
- Recipe Sharing: Innovative drink recipes using the Signature Series Syrup were shared with top baristas and bartenders.
- Business Consultation: Free business consultation sessions to help entrepreneurs select the right products for their businesses.
- Free Samples & VIP Merchandise: Visitors had the opportunity to sample VOYA’s products and receive exclusive merchandise.
- Sip & Savor by Top Bartenders: An exclusive bar takeover collaboration with Indonesia's top bartenders, including Darren Defretes (GIOI Group), Pius (Cork & Screw & Bar Luca), Andrew Ale (Professional Bartender), and Immamudin Azzai (Under The Armpit), presenting special cocktail creations featuring VOYA’s Signature Series Syrup.
VOYA’s Commitment to the F&B and Horeca Industry
As a premium beverage ingredient brand, VOYA is committed to being a "partner-in-flavor," supporting B2B and Horeca needs through high-quality and innovative products. With the Signature Series Syrup and its activities at SIAL Interfood 2024, VOYA aims to help baristas, bartenders, and business owners create inspiring beverage creations loved by consumers.
About VOYA
VOYA embodies the spirit of "Voyage" to be a part of customers' successful journeys in the beverage industry. Its product lineup includes premium syrups, powders, and gourmet sauces, specifically designed to meet the high standards of the F&B and Horeca industries.
For more information, follow VOYA on Instagram @voya_id
At VOYA, we believe in the power of inspiration and quality. Derived from the word "Voyage," VOYA signifies our commitment to embarking on a journey with our customers, providing exceptional beverage ingredients that meet international standards. Our mission is simple yet profound: to consistently present inspiring and high-quality products that help grow your business.
Our Commitment to Excellence
VOYA is dedicated to serving the Horeca and B2B sectors with a wide range of syrups, powders, and sauces. Our products are crafted to meet the diverse needs of our customers, ensuring every creation is a masterpiece. From classic flavors to innovative blends, VOYA’s ingredients are designed to elevate your beverage offerings and delight your patrons.
Supporting Your Success
Our journey doesn’t end with providing ingredients. At VOYA, we walk alongside you from ideation to realization. Our state-of-the-art Experience Center is a hub for creativity and innovation. Here, we collaborate with our customers, offering support in R&D and helping to develop unique beverage concepts that stand out in the market.
Inspiring Creations
VOYA’s products are more than just ingredients; they are the building blocks of your success. We strive to inspire and enable our customers to create beverages that not only satisfy but also captivate and excite. Our commitment to quality ensures that every product we offer is a testament to excellence.
Join Us on This Voyage
We invite you to join us on this exciting journey. Together, let’s explore new horizons and push the boundaries of what’s possible in the world of beverages. With VOYA by your side, the possibilities are limitless, and success is just a sip away.
VOYA has become a trusted supplier of premium syrups, powders, and sauces for the HORECA (Hotel, Restaurant, Cafe) industry and B2B sectors, known for its high-quality ingredients that enhance the flavor profiles of drinks, desserts, and dishes. With a dedication to quality and innovation, VOYA caters to the diverse needs of hospitality professionals, offering versatile products that bring a unique touch to menus and elevate customer experiences.
A key factor that sets VOYA apart is its commitment to quality and consistency. Each product, from rich syrups to specialty sauces, is crafted with robust flavors and natural ingredients, ensuring that every drink or dish is served at a premium standard. This consistency helps cafes, restaurants, and hotels build a strong reputation, as they can rely on VOYA to maintain the quality their clientele expects.
VOYA’s diverse product range also gives businesses the flexibility to experiment and personalize offerings. From classic syrups like vanilla and caramel to versatile powders for hot and cold beverages, VOYA’s products empower chefs and mixologists to craft memorable experiences. For B2B clients, VOYA offers tailored solutions, bulk options, and dependable logistics, making it easy to integrate high-quality ingredients into their service or production lines.
By providing both the HORECA and B2B sectors with quality ingredients and reliable support, VOYA has become a top choice for businesses aiming to stand out in a competitive market.
VOYA’s Signature Flavours Syrup line is a vibrant collection designed to inspire creativity in drinks and desserts. With four distinct flavors—Tropical Punch, Peach Berry, Sakura Berry, and Apple Mint—this range is crafted to bring a fresh twist to any menu. Each syrup is made with premium ingredients, delivering rich, balanced flavors that can elevate everything from iced teas to mocktails, giving cafes, restaurants, and bars the tools they need to stand out.
The Tropical Punch syrup is a burst of tropical fruit flavors, combining hints of pineapple, passion fruit, cinnamon, and a hint of lime. Perfect for summer-inspired drinks, this syrup can instantly transport customers to a beachside experience, whether in a smoothie, cocktail, or even a refreshing iced tea. Peach Berry, another crowd-pleaser, blends peach and raspberry, the floral touch of jasmine, the zesty kick of lime, and a subtle green tea bitterness, making it an ideal syrup for lemonades, spritzers, and mocktails that need a touch of sweetness with a berry twist.
Sakura Berry is a delicate and unique flavor that combines cherry blossom notes with sweetness of ripe berries, offering a slightly floral aroma perfect for seasonal or signature drinks. This syrup is especially popular for creating visually appealing lattes and teas with a light pink hue. Finally, Apple Mint provides a refreshing, crisp apple taste with a cool mint undertone. This unique combination works well in iced drinks, punches, and even dessert drizzles, adding a fresh and sophisticated flavor.
With VOYA’s Signature Flavours Syrups, cafes and restaurants can experiment with new flavor profiles, creating memorable drinks that keep customers coming back. Each syrup’s versatility makes it an excellent addition to any bar or kitchen, allowing for endless combinations and seasonal specials that stand out on the menu.