VOYA, a premium brand in the beverage ingredient industry, successfully held its grand launching event at the SIAL Interfood 2024 exhibition, which took place from November 13-16, 2024, at the Jakarta International Expo, Kemayoran, Jakarta. This event marked a significant milestone for VOYA to showcase its premium product lineup and reinforce its commitment as a trusted partner for players in the F&B and Horeca industries.
Launch of Signature Series Syrup
During the event, VOYA introduced the Signature Series Syrup, featuring four premium variants:
- Tropical Punch: Blending refreshing notes of pineapple, passion fruit, cinnamon, and a hint of lime, this syrup strikes the perfect balance of sweet, tangy, and exotic fruit flavors. Ideal for crafting cocktails, mocktails, and refreshing summer drinks, it will transport your taste buds to a tropical paradise with every sip.
- Peach Berry: This refreshing mix combines the juicy sweetness of white peach and raspberry, the floral notes of jasmine, a zesty hint of lime, and a touch of green tea’s gentle bitterness. Perfect for teas, cocktails, and inventive beverages, it offers a beautifully balanced flavor that elevates every drink.
- Sakura Berry: Infused with the soft, fragrant notes of sakura blossoms and the sweetness of ripe berries, this syrup delivers a smooth, creamy finish that adds a touch of elegance to teas, lemonades, and dessert drinks.
- Apple Mint: Featuring a delightful blend of fruity, tangy, and sweet flavor notes, this syrup combines the crisp freshness of ripe apples with a hint of cool mint. Perfect for adding a refreshing twist, it pairs beautifully with teas, granitas, mocktails, and cocktails, creating a vibrant and invigorating drink experience.
Activities at VOYA’s Booth
In addition to the product launch, VOYA organized various engaging activities designed to attract visitors, including:
- Recipe Sharing: Innovative drink recipes using the Signature Series Syrup were shared with top baristas and bartenders.
- Business Consultation: Free business consultation sessions to help entrepreneurs select the right products for their businesses.
- Free Samples & VIP Merchandise: Visitors had the opportunity to sample VOYA’s products and receive exclusive merchandise.
- Sip & Savor by Top Bartenders: An exclusive bar takeover collaboration with Indonesia's top bartenders, including Darren Defretes (GIOI Group), Pius (Cork & Screw & Bar Luca), Andrew Ale (Professional Bartender), and Immamudin Azzai (Under The Armpit), presenting special cocktail creations featuring VOYA’s Signature Series Syrup.
VOYA’s Commitment to the F&B and Horeca Industry
As a premium beverage ingredient brand, VOYA is committed to being a "partner-in-flavor," supporting B2B and Horeca needs through high-quality and innovative products. With the Signature Series Syrup and its activities at SIAL Interfood 2024, VOYA aims to help baristas, bartenders, and business owners create inspiring beverage creations loved by consumers.
About VOYA
VOYA embodies the spirit of "Voyage" to be a part of customers' successful journeys in the beverage industry. Its product lineup includes premium syrups, powders, and gourmet sauces, specifically designed to meet the high standards of the F&B and Horeca industries.
For more information, follow VOYA on Instagram @voya_id